Every question
you have before you enroll.

The First Inch is a focused AI training program built for people who work in traditional business environments — not developers or data scientists, but the managers, marketers, operators, HR leaders, and professionals who know AI matters but haven’t yet found a way to actually use it on their work.

The name comes from the idea that the first inch is the hardest part. Once you’ve written your first real prompt on real work and seen it produce something useful, everything changes. That’s what the program is designed to do — get you past the first inch.

Professionals who use computers all day, feel like AI should be useful for their work, but haven’t been able to make it click. If you’ve opened ChatGPT a few times and gotten generic results, or if you’ve been meaning to “learn AI” for six months and keep putting it off, this is built for you.

The program is NOT for developers, engineers, or people who already use AI fluently in their daily work. It’s specifically designed for non-technical professionals.

None whatsoever. No coding. No math. Nothing to install beyond a browser. The program starts from the assumption that you’ve never written a prompt before, and everything is explained in plain, jargon-free language.

If you know how to write an email and use a search engine, you have everything you need to take this course.

No. The First Inch covers the four tools that actually matter for business professionals: ChatGPT, Claude, Gemini, and Microsoft Copilot. You’ll learn what each one is genuinely best at, and you’ll come out with a clear recommendation for which one to prioritize based on the tools your organization already uses.

The core of the program — how to think about AI, how to prompt well, how to iterate — applies to every tool and will still be relevant as the tools evolve.

On-Demand ($149): Six pre-recorded video modules you watch at your own pace, plus lifetime access to the full portal. Start in the next five minutes. Finish in an afternoon or spread it out. No scheduling, no pressure.

In-Person Training: A live facilitated session (2 hours) delivered to your team, either at your office or virtually. Custom materials are built for your specific industry and roles. Pricing starts at $10,000 for small teams and scales from there. Designed for when you want the whole team moving together.

Both include full portal access — the prompt library, the AI business bootcamp, the tool directory, and all other resources.

Yes. The fundamentals of AI fluency — understanding how the tools work, writing effective prompts, building the iteration habit — apply across every industry. The specific use cases, examples, and exercises are deliberately drawn from business contexts: HR, operations, marketing, finance, legal, sales, and leadership.

The portal includes an industry-specific use case library covering 12 industries. If your team goes through the in-person program, all materials and examples are customized for your specific business context.

About 90 minutes of video across six modules. Most people finish it in a single afternoon. Some people prefer to go one module per day for a week. You can pause, rewind, and revisit any lesson at any time — there’s no timeline and nothing expires.

The prompt library and portal resources are designed to be used ongoing, not just during the course.

You’ll still get significant value — often more than people who are starting from scratch. Most people who “use AI occasionally” are operating without the mental model and prompting framework that turn occasional use into a genuine productivity advantage. Modules 4 and 5 (Your First Real Prompt and Prompting That Gets Results) tend to be where intermediate users have their biggest breakthrough moments.

Three things. First, this is structured. YouTube gives you information in whatever order the algorithm serves it. The First Inch is sequenced to build understanding progressively — each module sets up the next. Second, this is applied. By Module 4, you’re writing a real prompt on your actual work, not a toy example. Third, this comes with a portal. After the course, you have an ongoing resource ecosystem — prompt library, tool directory, business bootcamp, and more.

You’ll need access to at least one AI tool — ChatGPT, Claude, Gemini, or Copilot. All four have free tiers. The course covers the differences between them so you can make the right choice for your situation. Beyond that, nothing special required: just a browser and something you actually need to get done at work.

By the end of The First Inch you’ll be able to: (1) write a clear, effective prompt on any task you face at work, (2) know which tool to use and why, (3) understand why AI sometimes gives bad results — and how to fix it, (4) build an iteration habit that improves every output, and (5) have a weekly practice that compounds your fluency over time.

Most people leave Module 4 having already saved time on something real.

Immediately after purchase, you’ll receive an email with your login credentials and a direct link to the course portal. The whole course is available from the moment you log in — there’s no drip schedule or weekly unlock. Access everything, in any order, immediately.

Lifetime. No expiry date. No subscription. Pay once and access the course and all portal resources for as long as FLUENT exists. This includes all future updates — when the AI tools evolve (and they do, regularly), the course content is updated at no extra charge.

Beyond the six video modules, the portal includes:

Prompt Library — 330+ categorized, copyable prompts organized by function and skill level.
Solve the Problem — 120+ specific tasks and roadblocks with the AI method and prompt to solve each one.
AI Business Bootcamp — Six complete business models with step-by-step AI-powered guides for each.
Tool Directory — Side-by-side comparison of the four major AI tools.
When AI Misbehaves — An interactive guide to understanding and preventing AI hallucinations.
AI Governance Toolkit — Policy templates, safety checklists, and usage frameworks for teams.
Prompt Games — Practice-based challenges to sharpen your prompting skills.

Yes. The course player and portal are both fully responsive and work on any device. Some people prefer to watch the video lessons on their phone during a commute and do the hands-on practice later at a laptop. Both are valid.

Yes, and this is important. AI tools change fast — new features, new models, changing pricing, shifting best practices. We update the course content to reflect these changes. If you bought The First Inch in 2024, your 2026 access will have updated content. There’s no charge for updates.

Yes. Team licenses for the on-demand course are available at volume pricing. Contact us with your team size and we’ll send a quote. Typically: 5 licenses for $599 (saves $146), 10 for $999 (saves $491), 25+ contact us for custom pricing.

Each team member gets their own login, their own progress tracking, and full portal access.

On-demand team licenses are great when you want people to go at their own pace, or when schedules make a shared session difficult. In-person training (starting at $10,000) is for teams where you want: (1) everyone to go through the same experience at the same time, (2) custom materials built for your specific industry and tools, (3) a live facilitator who can answer real-time questions, and (4) the energy and accountability of doing it together.

In-person consistently delivers faster team-wide adoption. On-demand is more flexible.

Typically yes. The First Inch qualifies as professional development, and $149 is under most company expense thresholds. We can provide an invoice with line-item description for reimbursement purposes — email us after purchase and we’ll generate one.

Yes. The keynote format runs 45–75 minutes, is built for general-audience events (no tech required), and focuses on making AI feel accessible and urgent rather than overwhelming. Audience members leave with one prompt and one habit. See the keynote page for format details and booking information.

Yes. $149 USD, paid once, no subscription, no hidden fees. That includes the full six-module course, lifetime access, all future updates, and full portal access (prompt library, bootcamp, tool directory, governance toolkit, and everything else in the member area).

We keep it one price because we think training should be something you invest in once and actually use — not a recurring charge you eventually cancel.

All major credit and debit cards (Visa, Mastercard, American Express, Discover) through our secure checkout. We do not accept bank transfers or purchase orders for the on-demand course — those are available for in-person and enterprise bookings.

In-person training is priced per session (not per person), which means it scales well for larger teams. Indicative pricing:

Small team (up to 25 people): Starting at $10,000
Mid-size (25–75 people): Starting at $15,000
Large team (75–150 people): Starting at $20,000
Enterprise / multiple sessions: Contact us for a custom quote

All in-person engagements include custom intake, custom materials, full-day prep, pre-session AI readiness assessment, post-session portal access for all participants, and a 30-day check-in.

Yes. Non-profit and educational institutions are eligible for discounted pricing on both on-demand licenses and in-person training. Contact us with your organization details and intended use and we’ll work with you.