The First Inch — On-Demand The full course · lifetime access · every update
Get instant access · $99
The First Inch · On-Demand Course

The fastest way to get AI-fluent.
On your own time.

The same mental models, the same four tools, and your first real prompt — in a short course built around doing. Buy once. Keep it forever.

1,200+ people have taken The First Inch live. Lifetime access, no subscription.

One-time investment
$99
Yours forever. No subscription.
Get instant access
Instant access · Lifetime updates
Written
Lessons you can copy from
330+
Copy-ready prompts
100%
Write a real prompt in your first sitting
Lifetime
Access & free updates
What’s included

Everything you need to go from AI-curious to AI-fluent.

Not just lessons. A full toolkit for actually using what you learn.

On-demand written lessonsBite-size, mobile-friendly, designed to be used at your desk.
Prompt template pack20+ copy-paste starting points for your actual work — not generic examples.
“Your First Inch” pocket guideA downloadable one-pager with the five ingredients and four tools you’ll always need.
Certificate of completionShareable proof that you’ve completed the course and earned your AI fluency.
Lifetime updatesAI tools change fast. Your course updates with them — at no extra charge, ever.
Portal accessThe prompt library, tool directory, AI games, governance resources — all yours.
The curriculum

The lessons. Built to be used, not watched.

Each one builds on the last and ends with a single thing to do. You’ll write a real prompt on your own work before you’re done.

0
Start here
A short welcome video and how to work through the course. Watch it first, then you begin.
1
What AI actually is
It isn’t thinking — it’s finishing your sentence, extremely well. The one idea that explains every strange thing AI has ever done to you.
2
Prompting is a relationship
Most people talk to AI like a drive-thru speaker, then wonder why they get the wrong order. This is the fix.
3
The perfect prompt — C.A.R.E.
Context, Ask, Rules, Example. Write a prompt that works the first time — and repair one that didn’t.
4
When it gets things wrong
It will be wrong, confidently. This is the lesson that keeps a mistake from reaching a client, a board, or a regulator with your name on it.
5
Your first three habits
Three moments that happen every week whether you like it or not. This is where AI stops being a novelty.
6
Your first week
Five days, one small thing each. Small enough to survive a busy week.
Who it’s for

If you’ve been meaning to actually start using AI, this is how.

The professional who keeps putting it off

You know AI is important. You’ve opened ChatGPT twice. You’re not sure where to start. This removes that entirely.

The team member who wants to stay ahead

Your peers are starting to use AI. You want the real foundation — not random tips from LinkedIn, but the mental model that makes it all make sense.

The manager whose team needs it

Want your team to take it first? Bulk licenses are available. Or take it yourself so you can speak credibly about what AI can do for your work.

BUY
ONCE

30-day money-back guarantee

Everything is delivered the moment you purchase — the full course and the portal, instantly. If it isn’t for you, email us within 30 days and we’ll refund you in full. So before you buy, read what’s inside and the full FAQ. No forms, no hoops — just reply to your receipt. Questions? Talk to us first.

Questions

Good to know.

How is it paced?

Entirely self-paced. Move quickly or spread it out — you can pause, rewind, and revisit forever. There’s no expiry and nothing to fall behind on.

Do I need any technical background?

None. The course is built specifically for people who have never used AI seriously — or who have, but feel like they’re missing the foundation. No code, no math, nothing to memorize.

Is everything included, or are there upsells?

Everything is included. One payment covers every lesson, the prompt library and the cheat sheets — plus anything added later. There is nothing else to buy, and no subscription waiting behind it.

What if I already use AI occasionally?

You’ll still get significant value. Most people who “use AI occasionally” are underusing it by a wide margin. Lessons 3 and 4 are where intermediate users have the biggest breakthrough moments.

Is this really just $99, once?

Yes. One payment. Lifetime access, including all future updates as the AI tools evolve. No subscription. No upsell required to get the full course.

Ready to get AI-fluent?

Start in the next five minutes. One purchase. Lifetime access. No scheduling.

Instant access · Lifetime updates · All sales final

Get instant access

Complete your purchase below. Lifetime access, delivered instantly.

Step 1 of 3

Full access to The First Inch course.

Flue · included

Stuck at 11pm? Just ask.

Flue is the assistant built into the course. Talk to it or type — it answers in plain English, at the moment you are stuck, without you having to find the right lesson first.

01Ask it out loudSay the question the way you would say it to a person, and hear the answer back. No prompt-writing required in order to ask about prompt-writing.
02It knows the courseEvery lesson, every prompt and the method underneath them. Ask what goes in the context part again and you get the answer, not a search box.
03It knows the toolsClaude, ChatGPT, Gemini, Copilot and Grok — what each one is good at, and which suits the job actually in front of you.
04It keeps upThese tools change every few weeks. Flue is kept current, so the answer you get is the one that is true now rather than the one that was true last year.

Reading this signed out? Flue will answer questions about the course right now — the bubble in the corner. Once the course is yours, it becomes a tutor trained on the course itself.